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Category: Color Stories

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5 Ways To Supercharge A Website’s Search Experience

Makes it easier for website visitors to find exactly what they need, more quickly, by optimizing your website’s search bar and collecting deep insights on each search.

Building a website with multiple web pages, holding thousands of products is can be extremely overwhelming. It’s easy to overlook the importance of one of your most important digital tools: the search bar.

Behavioral studies from the Nielsen Group show that more than 50% of people visiting the website homepage go straight to the internal search box in order to navigate. More than 40% say a search box is the most important feature on a website.

 

The search bar, search results page, and search experience control how most of your website visitors explore your catalog of products. When more relevant products are found more easily, you will see an increase in sales. When the search experience is more engaging, you will keep customers on your website longer.

Here are 5 ways business owners can supercharge the search experience on their websites today with Vishion.

 

#1: Understand why specific results are being prioritized

Curious why a certain search result is prioritized higher than the rest? The Vishion App allows website owners to select if a keyword should search across product titles, tags, product descriptions, collection names, vendors, or product types.

In the image below, you’ll see “Art Deco Earrings” was included in search results for “Art”. Using the Why Did this Match feature, you can learn exactly why the search engine prioritized this product.  To improve search results, you can alter the product details or change Vishion’s settings to only search across specific properties.

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#2: Provide advanced color search across products

Roughly 85 percent of consumers say color is the primary reason for choosing which products to buy. Additionally, up to 90 percent of impulse decisions about products are based solely on the products’ colors. That’s why Vishion created color search functionality to allow website visitors to search across all products by an exact hue. 

Website visitors can search across all of your products by color value or by pulling a color from an image.

Don’t care about color? Just turn the color search feature off. But if you’re interested in color trends to help with merchandising, Vishion analytics lets you see what colors your customers are searching for using your own website.

 

#3: Customize search result filters to provide white-glove assistance to website visitors

With customizable filters, store owners can change the display labels and ranges to best represent their customers and product offering. Whether it’s pricing ranges or recently added items, the search results page can be modified to meet your website visitors’ expectations.

Vishion also offers customers customization services at a competitive rate so they can create the ideal search and filter experience based on their specific needs.

#4: Track Keyword and Color Analytics to gain unique

Vishion automatically tracks interactions with your website search bar and search results, but it’s the only platform that also tracks color searches.

Vishion analytics measures:

  • Most Searched Colors
  • Most Searched Keywords
  • Number of Daily Searches
  • Number of Daily Clicks
  • Most Clicked Products

Store owners can use this data to assist with future product selections and website organization.

 

#5: Automatically assign exact color swatches to every product

Vishion automatically analyzes product images and assigns the most prevalent colors as a swatch to each product. If you know the exact shade, you can manually entire the color value. At any time, you can edit or delete colors assigned to products.

Customers can match different items in your store with complementary colors or store owners can create “collections” based on a specific shade for marketing promotions. This can be especially helpful if you notice a specific shade is trending in Vishion’s search analytics.

 

Try an Optimized Search Bar Now

Try Vishion’s optimized search experience on our demo website today (password: demo). Vishion integrates instantly into Shopify, with a 14-day free trial for store owners to test out our search bar. Non-Shopify business owners interested in adding Vishion to their website can connect with our team in the chat in the bottom right.

Art in Every Color of the Rainbow on Vishion

Nobody likes a blank wall. Interior designers and homeowners alike look to artists to create statement pieces to accompany furniture and decor in the home. Searching through all of the different styles, sizes, colors, and canvases for the perfect piece of art can be exhausting.  Add color-coordinated excitement to your home by searching for art in every color of the rainbow on Vishion.

Red

Use red in your home to convey boldness, excitement, and energy. It can be simultaneously passionate and powerful.

Red collage abstract art

Photo from RFA Decor Art by Elige

Collage art is underrated. This hand-embellished, fashion-forward canvas takes retro and morphs it into modern.

Orange

Orange exudes confidence and bravery. It brightens up any room. It is an especially popular color in Mid-Century Modern homes.

Abstract-Smart by Anyes Galleani Mixed Media on Wood Panel

Photo from Zatista Art by Anyes Galleani

Yellow

Nothing but cheerful energy comes from the color yellow. Don’t be afraid to add pops of yellow to convey optimism and inspire happiness in your home.

Sydney print yellow

Photo from RFA Decor Art by Robert Robinson

This piece is perfect for an upbeat urban home. It will make you want to hop on a plane to Australia as soon as travel is permitted.

Green

Nothing says nature like a fresh touch of green. Green has definitely been a trending color in homes everywhere this year.

Fourth Balloon by Anne Lively Green

Photo from Zatista Art by Anne Lively

Blue

Blue is the most well-loved color of the rainbow. When people see blue they think about the ocean or the sky — a dependable, tranquil presence. You can’t go wrong adding blue to your home.

blue flower wallpaper mural

Art by Amanda M. Moody

Amanda Moody at Bombshelves takes large-scale art to new levels. Talk about movement! These are custom-made wallpaper murals make a statement like no other in any home.

Indigo

This bold, vibrant, beauty is called “King of the Home Office.” How fitting and timely! This is the perfect piece to add to your home office when you miss your coworkers and your routine but also love the freedom you have working from home.

Violet

No doubt that the color violet makes you relaxed and reassured. It is fit for royalty.

violet oil art men

Photo from Zatista Art by Steven Boksenbaum

Search for Art by Color With Vishion

  • Upload an inspirational photo or type in a HEX color
  • Search for decor by your chosen color
  • Explore all decor options with Vishion
  • Find your perfect match and start your project today

Taking a Chance on Color with Color Maximalism

Maximalism is a celebration of personality and self-expression. Today on the blog, we explore an important aspect of the maximalism trend: color. 

Horoscope Color Series | Earthy, Natural Tones to Satisfy Your Inner Virgo

If you’re close with a Virgo, consider yourself lucky: Friends of this astrological sign are loyal, hardworking and kind. And if you’re a Virgo yourself, you’ll know that we Virgos universally have one thing in common: good taste, especially when it comes to home décor. Whether you’re a Virgo or not, you’ll appreciate these natural hues that are a signature look of this tree-hugger Earth sign.

Horoscope Color Series | Leo and the Fire Signs

We are finally in Leo season! Being a Leo means being bright, fun, and eccentric. I am a Leo and love the bright colors as well as everything they stand for. If you are looking to decorate your home during this season, why not try some power colors to celebrate the fire signs! This week on the blog is all about celebrating these fire signs and learning how to take the Leo personality and incorporate it into your interior design.

Trending Shades of Orange

The color orange is fresh, youthful, and creative. In this article, we explore trending shades of orange, how best to pull them off, and how professional designers are using orange in their interior designs.

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