Category: Inside Vishion

Inside look at the Vishion team and technology

I Know My Personality Color (find out yours too)

What is your Personality Color and what does it say about you? Find coordinating decor and create color palettes using the birthdates of you, your friends, and your family.

Virtual Market: Vishion’s Response to COVID-19

Closed showrooms and postponed events, like High Point Market, have forced a hands-on interior design community to adapt with technology. Vishion invites brands and designers to “exhibit” on the app with Vishion Virtual Market. A series of live, online sessions, beginning April 13, keep the design world connected in a new way like never before. 

2020 Vishion Design Awards: Regional Winners

Announcing the regional winners of the 2020 Vishion Design Awards. Celebrating the work of extraordinary Interior Designers and the palettes they create, The Vishion Design Awards regional winners represent extraordinary designs across the country

The NEW Vishion Social | Share Designs with Vishion

If you love color, Vishion will help you explore it in a totally new way. Vishion users now have the ability to share their portfolios and find the latest interior designs by color and category

Founders Feature | Inside Vishion Launch Week

As we launch Vishion Social, we wanted to give the Vishion community a glimpse into our startup. Read more from Founder and CEO, Samantha Smith, as she gives you an inside look into social launch week at Vishion.


There is nothing quite like seeing a startup you’ve worked on for more than two years be covered by Architectural Digest. As we celebrate the launch of Vishion social, we wanted to give everyone an inside look at what we’ve built and how we are trying to make the world a more colorful place. From talking to interior designers to pitching investors, the last week of February is a great example of a “week in the life” of an early-stage startup.

Read more to take a walk in the shoes of Founder & CEO, Samantha Smith.


Vision for Vishion

I started working on Vishion more than two years ago after struggling to find a nightstand in a specific color. That may seem like a crazy reason to start a company, but the more I talked to interior designers, the more I understood the struggle professionals face when searching for products by color. Coming from a startup background, I knew I wanted to be the first person to create a search engine driven by color.

From the beginning, the team and I went out of our way to include the voices of interior designers and design lovers who have struggled with using color in a design. We built Vishion for interior designers, with interior designers in mind.

Before launching our Beta, we had more than 500 professionals tell us their color search stories and brands they wanted to see on Vishion. We went to High Point Market and asked interior designers how we could create a tool to make a designers’ life easier.

We learned that 68% of interior designers said it takes at least an hour to search for decor online by color.

Our goal is to make the process of planning your next design easier through color exploration. This means creating a search engine that focuses on specific hues, helping users tap into data to find the right products, decor and furniture they envision in the right color. As of late February 2020, this also includes discovering designs shared in the Vishion community by color.

We’re lucky to partner with some of the leading design brands who have helped us better understand their experiences as we built our search engine. Amazing organizations like Industry West, Arhaus and Kravet have supported us as we created our app and can all be found by color on Vishion.


Vishion Social

We’ve all experienced the moment when you’re not quite sure how a color will look in a space, especially in coordination with other items. With Vishion’s new social platform, you can discover how colors can be incorporated in a space and celebrate the designs of the design community.

On February 25, 2020, after two years of working endlessly to create the only color search engine of its kind, we launched the app we had always envisioned surrounded by designers, architects, some of our favorite brands and the Vishion Color Retreat (see more below).

Our launch was covered by Architectural Digest’s AD PRO, who spoke to interior designers Tiffany Brooks and Michelle Workman about why they use the app.

“Having the ability to pick up my phone and find a color I’m thinking of is key, especially when I’m not in my studio,” Tiffany Brooks told AD PRO. “My team and I are often in the field, and need access to tools.”

To us, coverage by Architectural Digest that included quotes by esteemed designers made our week and all of our hard work worth it!

Color Retreat

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It was important to the Vishion team to officially “launch” the Vishion app with interior designers as we discussed color and design. We had dozens of designers join us at Industry West’s showroom in New York City for a Color Retreat, where we discussed color and design. Speakers included:

  • Laurie Pressmen, VP of the Pantone Color Institute
  • Jordan and Anne England, founders of Industry West
  • Nicole Gibbons, founder of Clare
  • Dani Arps, Interior Designer

Pitching Investors to Build Vishion

The hectic week didn’t stop at the Vishion Social Launch or the Color Retreat. To create Vishion, we are constantly pitching investors who believe in our dream to create a more colorful world. On February 29th, we competed against 60 amazing companies at the SoGal Global Pitch Competition and won a $10,000 investment! Of 1,700 applications from 61 countries, Vishion was one of 11 startups awarded monetary prizes, competing against some of the most impressive early-stage companies in the world.

SoGal is the largest global platform for the education and empowerment of diverse entrepreneurs and investors. Their mission is to close the diversity gap in entrepreneurship and venture capital.

The Vishion Team

The Vishion Team

Our goal is to spread the word about Vishion, get designers and design lovers on the app, and find the right investors to help us make the world more colorful. We have a small team of six working around the clock to make the world a bit more colorful.

We would love for you to check out Vishion and let us know what you think. Download the app now. If you’re a designer or architect, join our private design community to give us direct feedback.



Coming Soon | Share Designs on Vishion

If you love color, Vishion will help you explore it in a totally new way. On February 26th, we are giving Vishion users the ability to share their portfolios and find the latest interior designs by color and category

We are giving access to dozens of users before everyone else through a two-week beta of our social platform. Hand-selected users will be able to build their portfolios before everyone else. Please request early access if you are a designer or architect, or interior photographer.

Soon, our entire community will be able to share beautiful spaces and their color palettes through public boards, tagging any collaborator and highlighting any special products or ideas.

Share your “Vishion”

In a few weeks, all designers, hotels, architects, restaurants, and photographers are invited to showcase their designs on Vishion. Our social platform, specifically made for the design community and those it serves, allowing designers and design lovers to explore the latest designs and colors in a new way. Whether a user wants to moodboard, share a board privately with a client, or promote their brand, this new social media channel provides a unique way to explore the world of interior design.



Why Share?

There are three ways you can use Vishion to help your business.

1. Showcase your portfolio with potential clients & the community

Vishion’s new shareable boards feature gives you the chance to promote your brand and your designs in one place! Showcase your past projects and share with potential clients and the community.

2. Moodboard future designs

The Vishion app makes moodboarding easy and fast. Search for colors from Pantone and Sherwin-Williams or Vishion’s infinite color palette. Create Boards featuring your chosen color palette and search for products in a specific shade. Upload Inspirational images or products not featured on the Vishion app.

3. Send designs to clients

With shareable boards, users have the ability to set their boards to public or private. With the private setting, the boards are only visible to you and anyone you choose to tag. This capability makes it easy to brainstorm and mood-board without releasing it to the general public. Tagging others is possible at any point; as you move through the design process, you can share with a client whenever you are ready. And, if you want to share a completed board with everyone, just set your board to “public”.

Other Features:

  1. Search Designs By Color
  2. Search Designs By Hashtag
  3. Find new designers to follow with Trending designs

Coming Soon:

The new ability to share your designs and boards on Vishion rolls out on February 25. Stay tuned for tips, tricks, and more information.


Want to get in early? Click here to request early access to these new features.


Don’t miss out on more colorful content from Vishion, sign up for our newsletter and follow us on social media. Click here to download the Vishion app.





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