5 Ways To Supercharge A Website’s Search Experience
Makes it easier for website visitors to find exactly what they need, more quickly, by optimizing your website’s search bar and collecting deep insights on each search.
Building a website with multiple web pages, holding thousands of products is can be extremely overwhelming. It’s easy to overlook the importance of one of your most important digital tools: the search bar.
Behavioral studies from the Nielsen Group show that more than 50% of people visiting the website homepage go straight to the internal search box in order to navigate. More than 40% say a search box is the most important feature on a website.
The search bar, search results page, and search experience control how most of your website visitors explore your catalog of products. When more relevant products are found more easily, you will see an increase in sales. When the search experience is more engaging, you will keep customers on your website longer.
Here are 5 ways business owners can supercharge the search experience on their websites today with Vishion.
#1: Understand why specific results are being prioritized
Curious why a certain search result is prioritized higher than the rest? The Vishion App allows website owners to select if a keyword should search across product titles, tags, product descriptions, collection names, vendors, or product types.
In the image below, you’ll see “Art Deco Earrings” was included in search results for “Art”. Using the Why Did this Match feature, you can learn exactly why the search engine prioritized this product. To improve search results, you can alter the product details or change Vishion’s settings to only search across specific properties.
#2: Provide advanced color search across products
Roughly 85 percent of consumers say color is the primary reason for choosing which products to buy. Additionally, up to 90 percent of impulse decisions about products are based solely on the products’ colors. That’s why Vishion created color search functionality to allow website visitors to search across all products by an exact hue.
Website visitors can search across all of your products by color value or by pulling a color from an image.
Don’t care about color? Just turn the color search feature off. But if you’re interested in color trends to help with merchandising, Vishion analytics lets you see what colors your customers are searching for using your own website.
#3: Customize search result filters to provide white-glove assistance to website visitors
With customizable filters, store owners can change the display labels and ranges to best represent their customers and product offering. Whether it’s pricing ranges or recently added items, the search results page can be modified to meet your website visitors’ expectations.
Vishion also offers customers customization services at a competitive rate so they can create the ideal search and filter experience based on their specific needs.
#4: Track Keyword and Color Analytics to gain unique Insights
Vishion automatically tracks interactions with your website search bar and search results, but it’s the only platform that also tracks color searches.
Vishion analytics measures:
- Most Searched Colors
- Most Searched Keywords
- Number of Daily Searches
- Number of Daily Clicks
- Most Clicked Products
Store owners can use this data to assist with future product selections and website organization.
#5: Automatically assign exact color swatches to every product
Vishion automatically analyzes product images and assigns the most prevalent colors as a swatch to each product. If you know the exact shade, you can manually enter the color value. At any time, you can edit or delete colors assigned to products.
Customers can match different items in your store with complementary colors or store owners can create “collections” based on a specific shade for marketing promotions. This can be especially helpful if you notice a specific shade is trending in Vishion’s search analytics.
Try an Optimized Search Bar Now
Try Vishion’s optimized search experience today. Vishion integrates instantly into Shopify, with a 14-day free trial for store owners to test out our search bar. Non-Shopify business owners interested in adding Vishion to their website can connect with our team in the chat in the bottom right.