Vishion partners with Pantone to help Interior Designers Find, Sort and Select Home Decor
New mobile app allows interior designers to use Pantone color standards to search for decor
Vishion, a Charlotte, N.C.-based startup, announced a new partnership with Pantone, the leading provider of professional color standards for the design industry. Interior designers can now use Pantone color standards to search for decor online with the recently launched Vishion mobile app, giving designers the ability to use their preferred Pantone color swatches to guide their decor search and store their favorite palettes.
“Our goal is to make it easier for interior designers to do their jobs. For us, it was a natural step to work with Pantone, the leading global authority of professional color standards in the design community,” said Vishion Founder and CEO Samantha Smith. “Designers have a unique understanding of how complex color can be – and Pantone enables those color-critical decisions through every stage of the design workflow. Whether it’s the difficulty of finding different decorative features that can work together in a space or trusting the color representation on a digital device, we believe our partnership with Pantone will save designers valuable time by giving them the ability to use color in an innovative way throughout their design process.”
The app features the 2,310 colors from the Pantone Fashion, Home + Interiors System Color Guide. Vishion is also collaborating with Pantone to provide curated color palettes weekly to serve as color inspiration for designers, as well as offering suggestions for how Pantone trends and color selections can guide designs from inspiration to realization.
“Pantone is constantly looking for new ways to provide physical and digital design solutions that are aligned with the way modern designers work. We work with designers every day – and we know the process of searching for the right color can be challenging. Vishion featuring Pantone colors and palettes in their new application helps designers save time and select colors with confidence,” says Iain Pike, Pantone’s Director of Licensing Business Development. “Color is a critical element of any design. Vishion offers interior designers a streamlined way to access Pantone’s universal color language and to utilize Pantone Fashion, Home + Interiors products and color palettes to define, communicate and control color throughout the design process.”
Over 68 percent of interior designers say it takes at least an hour to search for a product by color online, according to a Vishion survey. As the only color search for decor, Vishion is looking to connect designers with the products needed to complete their vision within minutes.
Vishion has also partnered with fabric, wallpaper, and furniture brands to help interior designers and design lovers find products in the right shade to match their color palette. The iOS version of the Vishion mobile app launched this month. Visit vishion.co or the App Store to download. For more information, contact Bryan McCarter at email@example.com.
Vishion is the only color search engine to help interior designers and design lovers find decor across brands. Founded in 2017, Vishion is a Charlotte, N.C.-based startup pioneering color search. For more information, visit vishion.co. Join Vishion on Facebook, Twitter,Linkedin and Instagram.
Pantone provides a universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute™ provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more. Pantone B2B Licensing incorporates the Pantone Color System into different products and services, enabling licensees to communicate and reproduce approved Pantone values and improve efficiencies for their users. Pantone Lifestyle brings color and design together across apparel, home, and accessories. Connect with Pantone Instagram, Facebook, Pinterest, LinkedIn.
For additional information about this release, please contact
Bryan McCarter, Chief Marketing Officer
Samantha Smith started Vishion in 2017 after struggling to find a specific piece of home decor in the perfect color. Thus, was born Sam’s vision for Vishion. Today, the color search engine partners with some of the top brands in the world to help interior design professionals and design lovers search for products and designs by color, instantly.
When Smith isn’t pitching and traveling to various competitions or running her Vishion team, she can be found hanging with her husband, Steve, and their two dogs in Charlotte, NC.