Vishion invites design community to exhibit at Virtual Market during COVID-19
The interior design-focused startup launched a Virtual Market in response to the postponement of High Point Market. Vishion is inviting brands to exhibit on their app today and will host a live series of online sessions the week of April 13.
CHARLOTTE, N.C. — Vishion, an interior design-focused startup, launched a free Virtual Market to help the design community come together digitally during the coronavirus pandemic. The North Carolina-based company announced the Virtual Market launch with an invitation to brands to exhibit their showrooms virtually through the Vishion app.
Understanding the importance of events like High Point Market to both brands and designers, High Point Market’s announcement on March 12 to postpone inspired Vishion to create the Virtual Market. For the past week, the startup has worked to quickly provide a virtual alternative to support the design community during an uncertain time.
With closed showrooms and a heightened sense of anxiety from the design community and public, Vishion Founder and CEO Samantha Smith felt it was imperative to take action now to help designers and brands continue to connect and conduct business virtually.
“Understanding the strain this pandemic is putting on brands and designers, our team decided to pull together Vishion Virtual Market to help the design community continue to thrive online,” said Smith. “As a small business owner, I know how challenging it is to navigate this unbelievably stressful and unexpected situation. If we can play a part to help, then we live up to our continued mission of being a virtual asset to design lovers.”
Starting today attendees can visit the Virtual Market using the Vishion app from the safety of their own home; liking and sharing exhibits created by home design brands. The 10 most trending exhibits of Virtual Market will be highlighted the week of April 13th, when Vishion will host live online sessions from brands and industry experts.
During the Virtual Market online sessions, Vishion will provide a forum for all attendees to discuss how small businesses can transition to a virtual marketplace. Some of the virtual sessions include:
- A conversation with Sean Low, President of the Business of Being Creative, LLC, about how designers can conduct business during COVID-19 pandemic.
- An interview with designer Maureen Stevens about her award winning designs and how she is conducting business now.
- A conversation with architect David Dewane of Chicago firm Barker/Nestor about the shift in public spaces design due to COVID-19
- Exhibitors sharing live video walking through their showrooms or telling attendees about new products.
Vishion recognizes interior design is traditionally a high-touch business, but believes alternative methods of conducting business can help the design community thrive during this time of social isolation.
“Even though it’s an incredibly stressful time, one thing remains true: Incredible things happen when we get together – even if it’s done virtually,” said Smith.
Participating brands and the schedule for Virtual Market sessions will be announced the first week of April. Attendees and brands can register their interest in Virtual Market at www.vishion.co/virtualmarket .
Vishion® is the only color search engine to help interior designers and design lovers find designs and decor. With more than 3,600 colors on the app, Vishion features colors from Pantone® and Sherwin-Williams®. The Vishion app includes more than 1 million products from brands like Industry West, Kravet, and Mitchell Black. Brands and designers can share their profiles, portfolios and products with the entire Vishion community. Founded in 2017, Vishion is a Charlotte, N.C.-based startup pioneering color search. For more information, visit Vishion at www.vishion.co
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