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Category: Press Release

New Color Search Technology Helps Interior Designers

Vishion, a Charlotte-based startup, explores how color can be used to make online furniture and décor search easier and more accurate.

 

Around 68 percent of designers say it takes at least an hour to search for décor and fabric by color online, according to the almost 500 interior designers who requested a chance to use the Vishion Beta.

Professionals aren’t the only people struggling. Over 55 percent of shoppers have abandoned a purchase due to color matching struggles, according to a Vishion study. When it comes to home design, color matters.

Vishion is the only technology available that allows interior design professionals and design enthusiasts alike to search for décor products by specific color across brands, making it easier to find furniture and décor based on their preferred color schemes.

The mobile app can pull a color from an image or use a specific color identifier to start a search across brands.

“Color is the starting point for most people when it comes to home design, but it has yet to be fully explored,” said Vishion Founder and CEO Samantha Smith. “We are going a step beyond simply helping our users search by color. Vishion is pioneering a new level of color accuracy in digital product representations to give our users confidence when selecting a product online.”

Vishion is working directly with textile providers and retailers to explore how the color search experience can be improved online. By gathering accurate color data on products, the startup strives to lessen returns and improve shopper satisfaction. According to a Vishion study, 47 percent of shoppers have returned an item based on color misrepresentation.

The startup has also partnered with the Sherwin-Williams Company, allowing users to find and use Sherwin-Williams paint colors to match furniture, art, wallpaper or other home decor. For those seeking decor inspiration, the app will suggest items to complement selected paint colors.

Vishion will invite a small number of users on the waitlist to try the app prior to its summer 2019 launch. Those interested in the chance to try Vishion prior to launch can join the waitlist at Vishion.co.

 

 

Vishion

Vishion is the only mobile app that uses a product’s true color data combined with trends and user preferences to help designers and shoppers find the ideal decor match. Founded in 2017, Vishion is a Charlotte-based startup pioneering color search. Vishion’s mobile app is in beta and will fully launch this Summer.

For more information, please visit vishion.co

To read the Vishion blog, please visit vishionary.com

Follow Vishion on Instagram @VishionCo

“Like” Vishion on Facebook at http://www.facebook.com/vishionco

Follow Vishion on Twitter @VishionCo

Connect with Vishion on LinkedIn at https://www.linkedin.com/company/vishion/

 

 

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For media inquiries, or to request an interview, please contact:

Bryan McCarter

bryan.mccarter@vishion.co

212.945.2105

Sherwin-Williams Partners with Vishion

Charlotte, N.C. startup Vishion looks to make matching paint and home decor online easier and more accurate.

CLEVELAND (October 31, 2018) – Sherwin-Williams is partnering with mobile application startup Vishion on the development of a color-focused search engine to help shoppers match their favorite Sherwin-Williams paint color with their home decor.

“With our extensive palette, Sherwin-Williams has colors that will beautifully complement any home décor,” said Ellen Moreau, senior vice president of marketing communication at the Sherwin-Williams Company. “We are excited about this opportunity to make it easy for designers and consumers to confidently select the perfect color for their decorating projects.”

Vishion’s color search engine mobile app will allow users to find Sherwin-Williams paint colors that match existing furniture, art, wallpaper or other home decor. For those seeking decor inspiration, the app will suggest items to complement selected paint colors and include information on where to purchase them.

“The ability to match paint to wallpaper and decor has been one of the most requested functionalities by the interior designers on our waitlist,” said Sam Smith, founder and CEO of Vishion. “Our goal is to help conscientious shoppers find exactly what they seek, but if you’re still at step one in your design, we can also be a point of color inspiration.”

The mobile app lets users pull a color from an image and select from 1,500+ Sherwin-Williams colors to begin a product search. Vishion works with retailers to collect accurate color data for each product, ensuring a more exact color match for consumers researching products online.

The beta version of the app is scheduled to be released in early November exclusively to interior designers and design students. Vishion will also invite a small number of users on the waitlist to try the app prior its spring 2019 launch. Those interested in the chance to try Vishion prior to launch can join the waitlist at Vishion.co.

ABOUT VISHION

Vishion is an early-stage startup located in Charlotte, North Carolina.  The Vishion mobile app allows shoppers to search for decor by specific color. Our color focus enables us to suggest matching products for users seeking inspiration. For more information, visit vishion.co. Join Vishion on Facebook, Twitter, Linkedin and Instagram.

Ask Sherwin-Williams™  

For more than 150 years, Sherwin-Williams has been an industry leader in the development of technologically advanced paint and coatings. As the nation’s largest specialty retailer of paint and painting supplies, Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional and exclusive products, resources to make confident color selections and expert, personalized service at its more than 4,300 neighborhood stores across North America. For more information, visit sherwin-williams.com. Join Sherwin-Williams on Facebook, Twitter, Pinterest and Instagram.   

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